2012
It started with a problem
Katie, a Nurse and Day Spa owner, began noticing the damage traditional brow waxing was causing. Burns, ripped skin, poor shaping, and even scarring were more common than people realised.
It didn’t feel right.
The shift
Searching for something better
Determined to find a safer alternative, Katie discovered the art of threading. A gentler, more precise method that transformed how brows could be shaped.
But something still wasn’t quite right.
The real issue
The industry wasn’t good enough
Even with better techniques, the experience was lacking.
Appointments were rushed. There was no consultation, no mapping, no real care. Brows were treated as a quick service, not something that should be carefully designed.
The solution
Raising the standard
New Definition Brows was created to do things differently.
Every appointment became intentional. Consultations, mapping, and precision were no longer optional, they were the foundation.
2013–2015
Growing the vision
In 2013, Jasmine became the first Brow Angel.
By 2015, the vision expanded into a training academy, where therapists across New Zealand were trained to deliver the same level of care, precision, and expertise.
2024
A new chapter
After more than a decade in the industry, Jasmine took over the brand.
With over 12 years of experience, she brought a new vision that extended beyond services and into professional-grade products.
Now
Designed for modern brows
That vision became the Brow Styling Wax. Created for both professionals and everyday use, with nourishing ingredients and real performance.
And this is just the beginning.
Our philosophy
Great brows change how you feel
We create products that support both performance and brow health.
Designed to help you feel confident, polished, and like the best version of yourself every day.
