Our Story
Welcome to New Definition Brows!
Our story began in 2012 when Nurse and Day Spa owner, Katie, founded the brand with a mission to revolutionize brow care. With her extensive experience, Katie noticed that traditional eyebrow waxing was causing serious damage—ripped skin, burns, poor shaping, and even scarring. This alarming realization pushed her to seek a safer, gentler alternative, which led her to the ancient art of Threading. While Threading provided a better option for brow styling, Katie saw a bigger problem: the brow industry was lacking in quality service. Brow appointments were rushed, with no consultations, brow mapping, or tinting, leading to unsatisfactory results.
Determined to raise the standard of brow design in New Zealand, Katie created New Definition Brows, a brand built on exceptional service and client care. Her approach quickly gained popularity, making New Definition Brows New Zealand’s fastest-growing brow design service. She Trained her first Brow Angel, Jasmine, in 2013 and together in 2015 they launched a brow training academy where they have trained many therapists around New Zealand who have gone on to become successful brow artists
In 2024, Jasmine, proudly took over the brand. With over 12 years of experience as a dedicated brow artist, Jasmine always dreamed of creating her own line of professional-grade products. That dream became a reality with our Brow Styling Wax, a product designed for both brow professionals and anyone who values amazing brows. We’re proud to be the first in New Zealand to offer a brow styling wax that’s not only effective but is also enriched with nourishing ingredients.
With our unique products, you’ll achieve perfectly groomed brows that enhance your natural look. Our goal is to make it easy for everyone to embrace their best brows and feel confident every day.
And stay tuned—exciting new products are on the way! Be sure to sign up for our emails to stay updated.
Our Philosophy
At New Definition Brows, we believe great brows are the key to confidence. Our goal is to create high-quality products that empower both brow professionals and customer to achieve their best look. We’re committed to using quality ingredients that deliver stunning results while caring for the health of your brows. Our versatile products are designed to help you express your unique style and feel confident every day, one beautifully groomed brow at a time.
We aim to build a community where every brow lover and professional feels valued and heard. Your feedback helps us create brow products that are not only functional but truly meet your needs. We know that our success comes from our amazing community, and we’re excited to share this journey with all of you as we develop products that enhance your brow experience.
This is the holy grail of brow wax! I have tried so many brow products over the years,and none can compare. The hold is incredible and lasts all day, no white residue. The little brow wand that comes with the pot is perfect, I like to bend it at the end a little for easier application.
Loving this brow styling wax! Easy to apply, light and long lasting and keeps these unruly brows of mine looking groomed and defined. Packaging is also very sophisticated. The best brow wax on the market in my opinion ❤
I have never been a girly who has done her eyebrows but this product has made it so easy and effortless to shape my eyebrows!! Was definitely a confidence booster that I didn’t even realise I needed!! I love how easy it is to apply but adds such an amazing look to your brows! I will 100% continue to buy this product!!! It is now a staple in my morning routine! So effortlessly perfect! 😍
After having a brow lamination go wrong my brows were thin and curly,, this gave me full lush looking brows! With no more curls! Will definitely be back for more!
Hands down the best brow wax I’ve ever used. It’s so easy to apply and the finish is smooth yet strong hold! No white gluggy bits which I find with most others I’ve tried. Really generous pot as well. Highly recommend!!